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STRIDE ATHLETIC PACKAGING : We created dynamic conceptual graphics for Stride’s line of athletic men’s underwear, to be used by a major U.S. retailer. The designs employed the use of striking high-contrast photography and bold colours to create a unique and memorable look.

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STARR MOUSSECAKES PACKAGING : The designs for Starr Culinary’s new lineup of moussecakes employ prominent product photography to create strong appetite appeal. The rich, colourful background textures and flowing script font enhance the product line’s shelf presence and distinctiveness.

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LANEL SHAVERS PACKAGING : A precision, high-tech look was created for Lanel’s line of shavers. The models are differentiated through the use of strong colour coding and textural background photography.

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LYNCH FOODS SAUCE LABELS : The complete line of Lynch sauces was given a major graphic overhaul. The rich background colour, refined type and metallic gold detailing all speak to the product line's premium quality.

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WINNWELL HOCKEY EQUIPMENT : On the heels of a redesign of the hockey brand’s overall identity, a retail packaging and branded equipment system was implemented using the new look. The sharp colours and bold graphic shapes evoke the excitement of the game.

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RAM GOLF PACKAGING : These conceptual designs were completed as part of an overall brand rejuvenation project. The designs communicated the brand’s youthfulness, energy and vitality and were included in the brand style guide as examples of RAM Golf’s new graphic direction.