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ONTARIO CENTRAL COUNTIES TOURISM LOGO : The tourism board for the 6 regions in the heart of Ontario required an identity that conveyed the area’s diversity and vitality. The 6 brushstrokes together form a stylized maple leaf, representing the artistry of man and nature. Custom typography was created to visually link with the overall Ontario Tourism brand.

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A&W LOGO REDESIGN : We were asked to perform a logo update for the major QSR chain. The result: an arrow icon that serves as a “retro” design cue, recalling the long history of the company while appealing to the baby-boomer consumer. The custom letterforms were crafted to evoke the classic automotive designs of the era.

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HOVER LOGO : Tucows Inc. brought us in to develop an identity for their innovative web domain and personal bookmark service. The challenge was to convey the innovative, easy-to use, agile nature of the product. This identity has been used in a wide variety of applications including web icons and animated banner ads.

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WINNWELL LOGO REDESIGN : This well-known hockey brand had updated its brand positioning, which precipitated the need for an identity overhaul. Our new logo design communicates the precision and quality of the equipment. The recognizable shape of the brand’s signature “W” is maintained to preserve brand equity.

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PUREPLAY LOGO : Pureplay is the sports apparel division of Hilco Consumer Capital Ltd. We developed a logo that incorporated a sports playbook diagram, a device that formed a relevant icon and also the brand’s initial “P”. Custom lettering was created for the wordmark to communicate the progressive, hard-edged attitude of the brand.

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BAFFO’S LOGO : The design challenges here were to capture the friendly, jovial personality of the owner, Aldo Buccioni, and to set the tone for his unique restaurant. The classic serif typestyle was chosen to reflect the establishment’s high-quality menu, and the whimsical illustration style reinforces the overall upbeat vibe.